Category Portfolio

Willowton Group’s brands include Sunfoil, Sunshine D, D’lite, Crown, WoodenSpoon, Allsome rice, and other household staples, trusted by South African consumers for quality, affordability, and consistency across multiple essential product categories.

Willowton Impact

Willowton Group has been in operation since 1970 and has grown to become one of Africa’s largest leading independent edible oil processor and a major contributor in the South African FMCG market.

Manufacturing Footprint

Willowton Group operates across South Africa with manufacturing sites in KwaZulu-Natal, Gauteng, Limpopo, and Western Cape, and has expanded into Zambia and Zimbabwe, aiming to grow its presence further across the African continent.

The Willowton Promise

At Willowton Group, success is built on quality, service, innovation, and customer satisfaction. With multiple manufacturing facilities across Southern Africa, including its flagship site in Pietermaritzburg. The Group produces trusted household brands that meet the highest standards of quality, food safety and excellence. The company holds BRCGS certification, a GFSI-compliant Food Safety Standard, and is actively implementing the requirements of FSSC 22000 to enhance its food safety standards to cater for the needs of its customers. Willowton Group’s product footprint extends across South Africa and Sub-Saharan Africa, and products are available in leading supermarkets, wholesalers, and independent retailers, serving the communities with quality products that deliver everyday value. Beyond manufacturing, Willowton Group is committed to uplifting communities. Through the Sunfoil brand, the group supports grassroots development and funds bursaries through the Sunfoil Education Fund. Willowton Group also funds and runs a baking school, equipping aspiring chefs with culinary, kitchen management, and business skills, nurturing the next generation of food entrepreneurs. By combining operational excellence with social responsibility, Willowton Group continues to grow its footprint, delivering value today, and shaping a better tomorrow.
55+ Years
15+ Countries
5+ Facilities