The family owned business, Willowton Oil and Cake Mills, was founded in 1970 by the late DH Moosa, together with his brothers Amod and Mohamed and their sons; and the sons of their youngest brother Ebrahim.

Willowton Group opened its doors 50 years ago and has grown to become South Africa’s largest sunflower seed crusher, as well as one of the leading competitors in the South African FMCG market.

To be at the forefront of innovation in the FMCG industry and to provide consumers and customers with products that will make a difference in their everyday lives, by people who care, whilst maintaining the ethos of social upliftment.