Our Vision

To be at the forefront of innovation in the FMCG industry and provide consumers and customers products that will make a difference in their everyday lives, by people who care. Whilst maintaining the ethos of social upliftment.

Our Mission

To own and grow brands, which are consumer household choices and provide them the quality, nutrition and hygiene they require every day.

  • The commitment to excellence of our people is what sets us apart
  • We all work towards a common goal – customer and consumer satisfaction
  • Treating others as you would like to be treated
  • We select and develop people for the future
  • We aspire to be your household choice
  • Delivering a smile every time
  • Consistently striving to achieve the impossible
  • Working together as a team remembering that we are a family no matter your race, colour or creed
  • Quality comes first and there is no substitute for this
  • Standing by our products and making sure they deliver every time
  • Pushing the boundaries in innovation and being progressive
  • Our focus is on everyday nutrition and hygiene
Customer / Consumer
  • We build relationships through our brands and customer service
  • We believe in strong family values and this shows in our everyday dealings
  • There is no better feeling than giving back to the South African community
  • Understanding consumers and customers, and ensuring we build long term sustainability

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