Willowton Group has been in operation since 1970 and has grown to become one of Africa’s leading edible oil processors, as well as one of the leading competitors in the South African FMCG market.
The group operates across South Africa with manufacturing facilities in Pietermaritzburg, Johannesburg and Cape Town. Willowton Group has recently completed expanding its manufacturing operations into Zambia and Zimbabwe, with aspirations to further extend its reach to customers throughout Africa.
A wide range of products encompasses edible oils, rice, sugar, margarines and spreads, beauty, toilet and laundry soaps, candles, baking and industrial fats, often distributed through its subsidiary Willowton Logistics. The Group has recently entered the milling industry with the launch of D’lite Super Maize meal within Southern Africa. Well-known brands include, among others, Sunfoil, Sunshine D, D’lite, Crown, WoodenSpoon, and Allsome rice.
Key to the group’s success are the sound foundations of service excellence, continued investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business.
High quality standards are maintained and under-pinned by an advanced central technical centre. At the same time the company is continuously striving towards enhancing quality and keeping abreast of technological developments globally.
The Willowton Group manufacturing facility in Pietermaritzburg is the only oil and margarine manufacturer in KwaZulu-Natal to successfully operate the Hazard Analysis and Critical Control Point (HACCP) Food Safety Management System. This is an internationally accepted food quality and safety management system which ensures that products are hygienic and safe for public consumption. HACCP accreditation provides assurance of the highest quality production and manufacturing standards within Willowton Group’s facility.
The Pietermaritzburg factory has also attained British Retail Consortium (BRC) accreditation, which is essential for securing contracts with companies supplying food products to major UK supermarkets such as Marks & Spencer, Tesco and Sainsbury’s.
Willowton Group products can be found in leading chain stores, supermarkets, wholesalers, retailers, independents and food manufacturers nationwide, as well as in Sub-Saharan Africa.
Through its Sunfoil brand, Willowton Group is actively involved in the sponsorship and development of cricket in South Africe at grassroots level. In keeping with its commitment to contributing towards the advancement of previously disadvantaged communities and individuals, Willowton Group contributes to the KZN, Western Cape and Gauteng Cricket Union’s Development Programmes as well as the Sunfoil Schools Night League Tournament. The company’s Sunfoil Education Fund provides bursaries for children coming through development cricket programmes. The company also supports many other corporate social development initiatives.
By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.